# Models and Conversations

## Models

**Models** are containers ready to collect all the necessary information for the Team in an organized way. Thanks to models, in fact, communications between people involved in development will always be easily accessible at any time. Unlike communications that take place via email, in models everything is immediately in the right place and simultaneously shared with the right people.

## Conversations

**Conversations** are containers similar to models. They have a broader focus but collect communications and information in the same way. Conversations are based on User Groups, meaning they allow communication exclusively to members of the User Group or User Groups assigned to them.

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Since in Fashionupdater many of the operations available for **Models** are the same as those also provided for **Conversations**, the term **Element** in this guide refers indifferently to one of these two types of objects.
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